The Stallcop Group will be in the American Softwoods booth at the Carrefour International du Bois 2022 in Nantes France June 1~3. We look forward to seeing all of our amazing customers who will also be in attendance!
The Stallcop Group will be attending the Montreal Wood Convention May 24 & 25! We are excited to see all of our friends who are also our vendors and customers at this event!
The Stallcop Group and will be attending the Dubai Wood Show March 15~17. Visit us at the American Softwoods booth A-15.
Branding is one of the most important aspects of strategic marketing. It is how you can influence people’s perception of your product or products to increase your sales revenue. Do people know that they want and need your brand? Is your brand the first thing that people think about when they desire the type of product or products that you are supplying to the marketplace? Is there an emotional reaction to your brand? When done right, branding will pull people to your product. There are definitely brands out there that are uninspiring. How is your brand creating that inherent desire for it? How are you presenting your brand to the marketplace? Are you placing your brand in front of consumers in the most effective way possible?
How much energy are you putting into marketing? Do you have a strategic marketing plan in place to expand sales and drive up revenue and profits?
“Strategic marketing as seen as a process consisting of: analyzing environmental, market competitive and business factors affecting the corporation and its business units, identifying market opportunities and threats and forecasting future trends in business areas of interest for the enterprise, and participating in setting objectives and formulating corporate and business unit strategies. Selecting market target strategies for the product-markets in each business unit, establishing marketing objectives as well as developing, implementing and managing the marketing program positioning strategies in order to meet market target needs”. Drucker, 1973