Branding is one of the most important aspects of strategic marketing. It is how you can influence people’s perception of your product or products to increase your sales revenue. Do people know that they want and need your brand? Is your brand the first thing that people think about when they desire the type of product or products that you are supplying to the marketplace? Is there an emotional reaction to your brand? When done right, branding will pull people to your product. There are definitely brands out there that are uninspiring. How is your brand creating that inherent desire for it? How are you presenting your brand to the marketplace? Are you placing your brand in front of consumers in the most effective way possible?