๐‘๐Ž๐€๐ƒ ๐ญ๐จ ๐‡๐จ๐ฎ๐ฌ๐ข๐ง๐  ๐€๐œ๐ญ & ๐ˆ๐ฆ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐Œ๐š๐ฌ๐ฌ ๐“๐ข๐ฆ๐›๐ž๐ซ

The ROAD to Housing Act is designed to accelerate housing production across the United States by reducing regulatory barriers, modernizing federal housing programs, and expanding access to financing. This legislation creates market conditions that strongly favor mass timber adoption in multi-family housing construction. ๐Š๐ž๐ฒ ๐ˆ๐ฆ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ๐จ๐ซ ๐Œ๐š๐ฌ๐ฌ ๐“๐ข๐ฆ๐›๐ž๐ซ: ๐˜ˆ๐˜ค๐˜ค๐˜ฆ๐˜ญ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜ฅ ๐˜—๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต ๐˜‹๐˜ฆ๐˜ญ๐˜ช๐˜ท๐˜ฆ๐˜ณ๐˜บ:The Act prioritizes faster housing …

AI in the forest products and building materials industry

I recently had a video call with one of my lifelong friends in Germany, Stefan Maier, whose company scaleyour.ai is helping small to medium sized companies take advantages of AI in their back-office environment. It was fascinating to hear him discuss all of the benefits that he brings to his clients, and it got me …

๐”๐ซ๐›๐š๐ง-๐ฌ๐œ๐š๐ฅ๐ž adoption of ๐ฆ๐š๐ฌ๐ฌ ๐ญ๐ข๐ฆ๐›๐ž๐ซ

๐”๐ซ๐›๐š๐ง-๐ฌ๐œ๐š๐ฅ๐ž adoption of ๐ฆ๐š๐ฌ๐ฌ ๐ญ๐ข๐ฆ๐›๐ž๐ซ shifts construction from individual buildings to fully integrated, district-level development systems. Entire neighborhoods are designed around standardized timber components, coordinated supply chains, and shared sustainability goals. ๐„๐œ๐จ๐ง๐จ๐ฆ๐ข๐œ ๐•๐ข๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐š๐ญ ๐’๐œ๐š๐ฅ๐žโ€ข Standardization and repetition reduce costs and construction timelinesโ€ข Transitions timber from a niche material to a competitive mainstream solution ๐’๐ญ๐ž๐ฉ-๐‚๐ก๐š๐ง๐ ๐ž …

โ€œ๐€๐ก, ๐ญ๐ก๐ข๐ฌ ๐ฉ๐ฅ๐š๐œ๐ž ๐ข๐ฌ๐งโ€™๐ญ ๐ญ๐ซ๐ฒ๐ข๐ง๐  ๐ญ๐จ ๐ค๐ข๐ฅ๐ฅ ๐ฆ๐ž. ๐ˆ ๐œ๐š๐ง ๐ซ๐ž๐ฅ๐š๐ฑ.โ€

Why does walking into a mass timber building feel so good mentally and physically? ๐˜๐จ๐ฎ๐ซ ๐›๐ซ๐š๐ข๐ง ๐ซ๐ž๐š๐๐ฌ ๐ฐ๐จ๐จ๐ ๐š๐ฌ โ€œ๐ฌ๐š๐Ÿ๐ž + ๐ง๐š๐ญ๐ฎ๐ซ๐š๐ฅโ€We are wired to feel comfortable around natural materials, not steel and drywall. Exposed wood (especially in mass timber buildings like MassPly, CLT or glulam) taps into whatโ€™s called biophilic design – basically, your …

Phytoncides

๐–๐ž ๐š๐ฌ ๐ก๐ฎ๐ฆ๐š๐ง๐ฌ ๐š๐ซ๐ž ๐ง๐จ๐ฐ ๐ซ๐ž๐š๐ฅ๐ข๐ณ๐ข๐ง๐  ๐ญ๐ก๐š๐ญ ๐ฐ๐ž ๐‚๐‘๐€๐•๐„ ๐ฆ๐š๐ฌ๐ฌ ๐ญ๐ข๐ฆ๐›๐ž๐ซ ๐œ๐จ๐ง๐ฌ๐ญ๐ซ๐ฎ๐œ๐ญ๐ข๐จ๐ง ๐Ÿ๐จ๐ซ ๐ก๐ž๐š๐ฅ๐ญ๐ก ๐ซ๐ž๐š๐ฌ๐จ๐ง๐ฌ. ๐๐ก๐ฒ๐ญ๐จ๐ง๐œ๐ข๐๐ž๐ฌ are natural compounds that plants – especially trees – release into the air to protect themselves. Think of them as a plantโ€™s invisible defense system. ๐–๐ก๐š๐ญ ๐ญ๐ก๐ž๐ฒ ๐๐จ ๐Ÿ๐จ๐ซ ๐ฉ๐ฅ๐š๐ง๐ญ๐ฌ:โ€ข Fight off bacteria, fungi, and insectsโ€ข Help plants communicate …

๐’๐ก๐ข๐ง๐ซ๐ข๐ง-๐ฒ๐จ๐ค๐ฎ ๆฃฎๆž—ๆตด (Forest Bathing) in Japanese

๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ ๐จ๐ง ๐ฌ๐ญ๐ซ๐ž๐ฌ๐ฌ + ๐ง๐ž๐ซ๐ฏ๐จ๐ฎ๐ฌ ๐ฌ๐ฒ๐ฌ๐ญ๐ž๐ฆ Forest:โ€ข Strong reduction in cortisol (stress hormone)โ€ข Measurable drop in heart rate and blood pressureโ€ข Activates parasympathetic (โ€œrest and recoverโ€) state Mass timber:โ€ข Moderate but real stress reductionโ€ข Visual + tactile cues (wood grain, warmth) calm the brainโ€ข Less sensory overload vs. steel/concrete environments Key idea: โ€ข Forest = …

Durability of Douglas Fir heartwood and western red cedar heartwood

Based on USDA testing, ๐ƒ๐จ๐ฎ๐ ๐ฅ๐š๐ฌ ๐…๐ข๐ซ ๐ก๐ž๐š๐ซ๐ญ๐ฐ๐จ๐จ๐ and ๐ฐ๐ž๐ฌ๐ญ๐ž๐ซ๐ง ๐ซ๐ž๐ ๐œ๐ž๐๐š๐ซ ๐ก๐ž๐š๐ซ๐ญ๐ฐ๐จ๐จ๐ and both are classified as “most resistant” to decay in above-ground conditions (โ‰ฅ20 years expected service life) https://lnkd.in/gxtR_jTw However, the sapwood in both species does not contain the natural protections that the heartwood has and if left untreated will be prone to rot …

๐ƒ๐ž๐œ๐ค๐ข๐ง๐  ๐Ž๐ฉ๐ญ๐ข๐จ๐ง๐ฌ?

๐˜™๐˜ฆ๐˜ข๐˜ญ ๐˜ธ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ข๐˜จ๐˜ฆ๐˜ด ๐˜จ๐˜ณ๐˜ข๐˜ค๐˜ฆ๐˜ง๐˜ถ๐˜ญ๐˜ญ๐˜บ:โ€ข Cedar and Douglas fir heartwood develop a natural patina over time.โ€ข You can let it go silver-gray or re-oil/stain it to keep that rich tone. ๐˜Š๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜ฆ๐˜ด:โ€ข Fade unevenlyโ€ข Can get blotchy or chalkyโ€ข Doesnโ€™t refinish (youโ€™re kind of stuck with it) ๐˜ž๐˜ฐ๐˜ฐ๐˜ฅ = ๐˜ณ๐˜ฆ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ข๐˜ฃ๐˜ญ๐˜ฆ๐˜Š๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜ฆ = ๐˜ณ๐˜ฆ๐˜ฑ๐˜ญ๐˜ข๐˜ค๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ถ๐˜จ๐˜ญ๐˜บ ๐‡๐ž๐š๐ญ ๐ข๐ฌ ๐š …

โ€œ๐“๐ฎ๐ซ๐ง๐ข๐ง๐  ๐ญ๐ข๐ฆ๐›๐ž๐ซ ๐ข๐ง๐ญ๐จ ๐๐ž๐ฆ๐š๐ง๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐๐ข๐ ๐ข๐ญ๐š๐ฅ ๐ฏ๐ข๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ.โ€

The wood products industry (lumber, plywood, engineered wood, etc.) has traditionally relied on relationships, distributors, and word-of-mouth. That still mattersโ€”but buying behavior has shifted. Contractors, builders, architects, and even large buyers now start online. If a company isnโ€™t visible there, itโ€™s basically invisible during the early decision phase. A good digital marketing manager bridges that …

๐Š๐„๐˜ ๐†๐€๐ ๐๐”๐„๐’๐“๐ˆ๐Ž๐๐’ ๐…๐Ž๐‘ ๐€๐„๐‚ ๐“๐„๐€๐Œ๐’ ๐‘๐„๐†๐€๐‘๐ƒ๐ˆ๐๐† ๐Œ๐€๐’๐’ ๐“๐ˆ๐Œ๐๐„๐‘ ๐‚๐Ž๐๐’๐“๐‘๐”๐‚๐“๐ˆ๐Ž๐

I was recently on a Zoom call with several people I connected with at the International Mass Timber Conference in Portland a few weeks ago, discussing ways to expand the reach of the mass timber movement so it no longer feels โ€œemerging,โ€ but instead becomes a more common-sense approach to construction. This yearโ€™s conference sessions …