Branding is one of the most important aspects of strategic marketing

Branding is one of the most important aspects of strategic marketing. It is how you can influence people’s perception of your product or products to increase your sales revenue. Do people know that they want and need your brand? Is your brand the first thing that people think about when they desire the type of …

Drucker was way ahead of his time back in 1973

‚ÄúStrategic marketing as seen as a process consisting of: analyzing environmental, market competitive and business factors affecting the corporation and its business units, identifying market opportunities and threats and forecasting future trends in business areas of interest for the enterprise, and participating in setting objectives and formulating corporate and business unit strategies. Selecting market target …