The wood products industry (lumber, plywood, engineered wood, etc.) has traditionally relied on relationships, distributors, and word-of-mouth. That still matters—but buying behavior has shifted. Contractors, builders, architects, and even large buyers now start online. If a company isn’t visible there, it’s basically invisible during the early decision phase. A good digital marketing manager bridges that …
Continue reading ““𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐭𝐢𝐦𝐛𝐞𝐫 𝐢𝐧𝐭𝐨 𝐝𝐞𝐦𝐚𝐧𝐝 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲.””
I was recently on a Zoom call with several people I connected with at the International Mass Timber Conference in Portland a few weeks ago, discussing ways to expand the reach of the mass timber movement so it no longer feels “emerging,” but instead becomes a more common-sense approach to construction. This year’s conference sessions …
Continue reading “𝐊𝐄𝐘 𝐆𝐀𝐏 𝐐𝐔𝐄𝐒𝐓𝐈𝐎𝐍𝐒 𝐅𝐎𝐑 𝐀𝐄𝐂 𝐓𝐄𝐀𝐌𝐒 𝐑𝐄𝐆𝐀𝐑𝐃𝐈𝐍𝐆 𝐌𝐀𝐒𝐒 𝐓𝐈𝐌𝐁𝐄𝐑 𝐂𝐎𝐍𝐒𝐓𝐑𝐔𝐂𝐓𝐈𝐎𝐍”
At the International Mass Timber Conference five weeks ago, the concepts of 𝐛𝐢𝐨𝐩𝐡𝐢𝐥𝐢𝐚 and 𝐛𝐢𝐨𝐩𝐡𝐢𝐥𝐢𝐜 𝐝𝐞𝐬𝐢𝐠𝐧 came up everywhere, across educational sessions, exhibitor booths, and even in casual conversations. Yet outside of the mass timber industry, many people aren’t familiar with what 𝐛𝐢𝐨𝐩𝐡𝐢𝐥𝐢𝐚 actually means. So, I wanted to take a moment to break it …
Mass timber is arguably one of the 𝘣𝘦𝘴𝘵-𝘧𝘪𝘵 construction systems for multi-sport facilities because it solves several challenges at once: long spans, speed, atmosphere, sustainability, and operating cost. Here’s why it stands out over conventional steel or concrete: 𝐇𝐮𝐠𝐞 𝐎𝐩𝐞𝐧 𝐒𝐩𝐚𝐧𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐚𝐥 𝘚𝘱𝘰𝘳𝘵𝘴 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘯𝘦𝘦𝘥:• basketball courts• turf fields• climbing walls• tracks• volleyball …
Utilizing mass timber for the office component of a modern warehouse development provides significant health, wellness, and organizational benefits for employees while creating a strong architectural identity for the company. By pairing a highly efficient steel warehouse with a warm, human-centered timber office environment, the project balances operational functionality with employee wellbeing and long-term workplace …
Continue reading “Mass timber for office component of modern warehouse development”
Many great thanks go out to WRNS Studio for publishing this article on Mass Timber Parking. It was a fascinating read! Here is the article: https://lnkd.in/gbdUcgPd The WRNS Studio 𝘔𝘢𝘴𝘴 𝘛𝘪𝘮𝘣𝘦𝘳 𝘗𝘢𝘳𝘬𝘪𝘯𝘨 study highlights the significant potential of mass timber as a transformative solution for future parking structure design. Traditionally, parking garages are among the …
𝐌𝐚𝐬𝐬 𝐭𝐢𝐦𝐛𝐞𝐫 𝐩𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬/𝐰𝐚𝐫𝐞𝐡𝐨𝐮𝐬𝐞 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐫𝐞𝐦𝐚𝐢𝐧𝐬 𝐯𝐞𝐫𝐲 𝐬𝐦𝐚𝐥𝐥. 𝐖𝐄 𝐍𝐄𝐄𝐃 𝐓𝐎 𝐂𝐇𝐀𝐍𝐆𝐄 𝐓𝐇𝐈𝐒! As of early 2026, there is roughly 250 million to 470+ million square feet of industrial warehouse space that is actively under construction across the United States. That is thousands of individual projects in some stage of active construction. Estimated to …
Continue reading “𝐓𝐇𝐀𝐓 𝐈𝐒 𝐀 𝐋𝐎𝐓 𝐎𝐅 𝐈𝐍𝐃𝐔𝐒𝐓𝐑𝐈𝐀𝐋 𝐖𝐀𝐑𝐄𝐇𝐎𝐔𝐒𝐄 𝐒𝐏𝐀𝐂𝐄!”
